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Our Story
Once upon a time there was a little girl whose love and joy was to play shop. Day in and day out she'd arrange her toys in the window of her parents' office and pretend she was creating a shop window display. Her dream was to become a shopkeeper. When the little girl grew up she went to school and studied literature. During her school years her dream of being a shopkeeper was never far away. It grew and grew and was finally realised. For many years the girl, who was now a young woman, lived out her fantasy of being a shopkeeper. The years went by and with time a new dream was born. It started out as a silent whisper but, with time, it grew ever louder. The shopkeeper's new dream was to create a unique label, with its own brand, which she would produce with love and care.

The tale of JÓnsdÓttir & co. is the story of a shopkeeper with an idea who decided to follow her heart and tread a new path.

It is my sincere hope that you will be touched by JÓnsdÓttir & co. Because only then does the shopkeeper's dream truly come to life.

Hugs and kisses,
Ragnhildur Anna JÓnsdÓttir.