Our Story





The first product line designed under the JÓnsdÓttir & co. label is a clothing range for toddlers consisting of bodysuits and bibs made from certified fair-trade organic cotton. These are sewn in Tanzania from where the organic cotton is also sourced.

The fair trade certificate ensures that everyone involved in the production process gets a fair pay for their work. The benefits of the product being both organic and fair trade easily outweigh the slightly higher price tag. It's how we make sure we play our part in building a socially responsible society where everyone's contribution is justly rewarded.

In our printing process we only use environmentally friendly water-washable ink where the colour penetrates the actual cotton instead of just covering the surface such as with silk printing. All the printing is done in Iceland and no two prints are the same, as each one is done individually.

Most of our gift bags are produced by the workshop Ás. Ás employs people with special needs and we at JÓnsdÓttir & co. are very proud to be collaborating with a group of such inspiring individuals. It's a great privilege to be associated with the good people at Ás.